ASHLEY KJELLIN

LEAD APPAREL DESIGNER

GENFLOW

LEAD APPAREL DESIGNER

-LONDON

04/2019 - Current

At Genflow I design brands for social media influencers. 
-Design of all apparel lines - active wear, jersey wear, swim wear and woven wear

-Pitch presentation decks

-Creation of all clothing tech packs and applicable artworks
-Managing development of samples through samples reviews and fittings
-Designing of branding, clothing labels, swing tags, packaging and logos

-Delegation of tasks and supervising of junior designer

ASHLEY DESIGN CONSULTING

FREELANCE DESIGNER

-LONDON

01/2019 - 01/2020

During this time I started my own design business helping start-ups design and 
launch their own companies. I had the unique opportunity to travel to 
Portugal bi-monthly to visit suppliers and learn about their processes.
-Active wear and swimwear design and production management
-Factory visits and building strong relationships with suppliers
-Approval of all styles before bulk production
-Creation of all garment specs

MOUNTAIN WAREHOUSE

DESIGNER

-LONDON

01/2017 - 01/2019

At Mountain Warehouse I was the only designer creating all of their women’s active 
wear and outdoors wear, ranging from yoga & swimwear to technical outerwear.
-Complete ownership of designing all new product across apparel range
-Responsible for seasonal product innovation and evolution of key styles
-Colour and trend guides
-Clearly corresponding with suppliers to receive accurate samples
-Partnering with tech team and attending fittings to guide development

AEROPOSTALE

JUNIOR DESIGNER

-NYC

01/2016 - 01/2016

-Ownership of designing all women’s jersey wear
-Tech pack creation and management
-Linesheet creation for all collections 
-Working with tech team in fittings to ensure a brand right aesthetic
-Communication with factories throughout product development

TOMMY HILFIGER

ASSISTANT DESIGNER

-NYC

-Designing of women’s jersey wear
-Tech pack creation and hand off to production tech
-Linesheet building and maintenance

08/2013 - 01/2016